The National Retail Federation (NRF) is anticipating that retail sales will grow between 10.5% and 13.5% to more than $4.44 trillion this year as the economy accelerates its pace of recovery.
While the retail industry is seeing a resurgence of in-person traffic in recent months, the pandemic has proven that consumer adoption of e-commerce isn’t going away. The pandemic has produced a larger technological shift, leading to a surge in e-commerce sales that are driven by online and mobile device shopping, ordering, and payment. After years of evaluating the demand for online shopping versus traditional brick-and-mortar, hybrid shopping that includes Buy-Online-Pickup-In-Store (BOPIS) and same-day delivery has had a significant impact on retail brands’ reliance on these strategies.
For companies who are sustaining working-from-anywhere models, security, cloud, and mobile technology will be the key aspects of the future of Enterprise Resource Planning (ERP) and access to it will remain a critical capability in allowing workers to do their jobs as if they are in the office, from anywhere. The ability to successfully operate and monitor your business in any kind of remote structure relies on the security, accessibility, standardization, and communication provided by your IT infrastructure and ERP software. Shoring up your security defenses, operating in a cloud environment, and utilizing mobile technology will take your ERP software to the next level and optimize its capabilities including for remote workers.
Is your company taking advantage of digital marketing opportunities available through content-driven resources? If not, now is the time for your marketing team to explore and create a digital strategy that can deliver new leads to your sales team, who can then turn those leads into potential clients. Perhaps you have heard such buzz words as brand awareness, lead generation, social engagement, and retargeting, and may be wondering how they tie together with online marketing and content creation, and more specifically, translate to improved client relations and increased sales.
Since the COVID-19 pandemic began, we have seen a spike in phishing attacks, Malspams, and ransomware attacks, resulting in many infected personal computers and phones. Some attackers are using the pandemic as bait to impersonate trusted brands, and businesses and end-users alike are being targeted.
Search the internet for modern website design and dozens of articles will pop up with a list of do’s and don’ts for building the most contemporary and effective website. What works for one brand may not necessarily work well for another, however. Since design is subjective, companies must decide what look and feel would best fit their brand, corporate model, and messaging, plus increase traffic, and ultimately turn clicks into measurable sales.
In 2020, the U.S. supply chain experienced significant disruption, particularly during the early months of the COVID-19 pandemic. The impact was sizable, with shortages of paper goods, food items such as meat, and certain cleaning supplies and other essentials. At the same time, national and state-wide lockdown mandates led to the temporary (and in some unfortunate cases – permanent) shuttering of many physical-location retailers. Virus fears caused shoppers to head online to order food, medicine, and other goods, leading to an unprecedented boom to eCommerce.