Joe O'Hea

The National Retail Federation (NRF) is anticipating that retail sales will grow between 10.5% and 13.5% to more than $4.44 trillion this year as the economy accelerates its pace of recovery.

While the retail industry is seeing a resurgence of in-person traffic in recent months, the pandemic has proven that consumer adoption of e-commerce isn’t going away. The pandemic has produced a larger technological shift, leading to a surge in e-commerce sales that are driven by online and mobile device shopping, ordering, and payment. After years of evaluating the demand for online shopping versus traditional brick-and-mortar, hybrid shopping that includes Buy-Online-Pickup-In-Store (BOPIS) and same-day delivery has had a significant impact on retail brands’ reliance on these strategies.

Technology functions best when it is working to foster strong customer relationships and make it easier for employees to perform their tasks. Using technology to skillfully build and maintain customer communication and support their needs translates to a healthier business model. When you enrich your client’s experience with your brand, everybody wins – especially your brand.

As technology is rapidly incorporated in our everyday lives, it is not only changing the way we live, but also the way we work.  If you can’t say yes to the following statements, then it may be time to find an ERP solution whose technological advancements can help streamline your business.

The evolution of technology in the workplace is a constant force that is changing how consumers think and act every day. In order for a business to remain competitive, a company must embrace the technology trends that fit their organizational needs and industry.

In today’s online era, retailers have more competition than ever before. At one point, competition came solely from fellow brick and mortar stores. Today 73.4% of users follow a brand because they’re interested in the product and or service. If you’ve ever wondered how social media can help your retail store, you’re not alone. Nearly all retail store owners struggle with the time and knowledge it takes to effectively manage social media, resulting in a negative opinion regarding the role that social could actually have on their businesses.