Online and mobile shopping are likely the primary purchase channels for many brands today. In a recent article in Industry Week, I shared thoughts on why (despite supply chain shortage challenges for certain products over the past year) the focus on e-commerce strategies was strong throughout 2020, is expected to increase through the remainder of 2021, and continue to shift the purchasing landscape moving forward. Economic uncertainties resulting from the COVID-19 pandemic, especially throughout the supply chain, has made supply and demand tracking a difficult task, and in some cases has impacted shipping and delivery times.
Technology functions best when it is working to foster strong customer relationships and make it easier for employees to perform their tasks. Using technology to skillfully build and maintain customer communication and support their needs translates to a healthier business model. When you enrich your client’s experience with your brand, everybody wins – especially your brand.
Moving through 2021 amid COVID-19 vaccine rollouts and a continuation of remote work and schooling structures, the ever-evolving role of technology shapes how our society functions, from entertainment and shopping to education, healthcare, and employment. The rapid pace of technological advancement can be viewed perhaps as a driving force that we seek to adapt to rather than it adapting to us.
In today’s connected world, consumers are more knowledgeable about what they’re consuming and buying on a daily basis. Consumers need to trust that the food they’re buying is safe to consume, and it’s the responsibility of food suppliers to protect the public against foodborne illnesses and follow FDA regulations. Despite efforts to improve food safety, foodborne illnesses and recalls are still a problem for many food and beverage suppliers. The COVID-19 pandemic has put an extra strain on food industry workers to take the necessary precautions and ensure food safety continues to be a top priority.
Technology advances in retail are an important contributing factor to a successful busy season. Retailers will also likely have to pivot their strategies to strengthen customer relationships and build brand loyalty through an online presence. Technologies such as predictive analytics and AI are helping companies collect and store useful data while predicting consumer habits, allowing brands to better connect with their consumers.
Can you imagine if you switched salt with sugar in your favorite chocolate chip cookie recipe? It would change entirely the taste and texture of your cookie. Now consider if you were missing an important ingredient in your Food ERP software solution. Finding the right ERP software for your food business can be almost as easy as following a recipe, if the software has all the right components for your business. Today we explore the top 3 must-have features that are critical ingredients for your ERP Software selection.