Kevin Beasley

With the age of Big Data among us, technologies continue to transform the way we do business in the retail marketplace. Unfortunately, many businesses lack the talent and structure to turn big data into a competitive advantage.Companies that excel in building and managing a data-driven infrastructure while managing shopper interactions will see annual improvements in ROI. Understanding and addressing the needs of consumers has always remained a challenge for many retailers. Companies that do excel in building and managing a data-driven infrastructure allow business leaders to translate the confusion of the data into clear insights. Here are 3 reasons it makes good business sense to follow their lead.

The height of the holiday shopping season has arrived and, according to the National Retail Federation, an estimated 135.8 Million shoppers will be making purchases online and in stores. As shoppers are busy purchasing gifts, it’s the responsibility of the retailer to protect its shoppers from any security breaches. As a retailer, have you stopped to wonder how safe and secure your technology infrastructure is to prevent such attacks from occurring?