Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Email Marketing is the art and science of using email to both nurture leads and engage existing customers. The contact database in S2K Marketing Cloud and S2K Sales Force CRM are always in sync, so marketing can pass leads to sales and sales can pass customer information to marketing, without any manual entry. In this webinar, you’ll learn how with S2K Marketing Cloud powerful marketing automation tools, you can continue to engage your subscribers depending on how they have responded to your previous messages by sending a series of specific action-based emails.

Whether you are thanking a customer for their business, informing them of a promotional offer, sending a birthday message, or reminding them about an important deadline—reach out to your subscribers at every opportunity for longer and more meaningful connections. When companies use S2K Marketing Cloud with S2K Sales Force CRM, you will eliminate wasted time, convert more leads, win more customers, and turn them into promoters that grow your business.