GoFresh Produce, A Distributor of Fresh and Specialty Foods, Opens New Processing Facility Powered by VAI’s S2K Analytics

March 26, 2018

GoFresh Produce Expands Product Line and Services with VAI’s ERP Solution

Regional distributor of fresh and specialty foods opens new processing facility powered by VAI’s S2K Analytics

Ronkonkoma, N.Y. – March 26, 2018 – VAI, a leading ERP software developer, today announced that GoFresh Produce continues to expand its offerings as a regional fresh and specialty food distributor, aided with the implementation of  VAI’s S2K Analytics software solution. GoFresh opened a new processing facility to prepare cut fruits and vegetables for distribution to its customers, a service they previously outsourced. The company anticipates more than 300 tons of fresh produce coming through the 50,000 square-foot facility each week.

VAI S2K Analytics supports GoFresh’s commitment to superior quality by processing manufacturing orders same-day, offering real-time inventory management and accurately capturing the cost of the labor that goes into each product. Cut produce is a natural extension for the company and a strategic growth opportunity fueled by S2K Analytics’ ability to reduce lead-time, provide fresher products to its customers, and create a new revenue stream.

“GoFresh has been able to expand significantly by modernizing our business processes and move beyond distribution into processing, which has only been possible with VAI’s support and S2K ERP solution,” said David McMillon, Business Analyst at GoFresh. “S2K provides a real-time view into below-minimum orders, current fill rates, products on the dock, pick rates by picker and items on order. The automatic reporting not only frees up time for our employees, but also prevents inventory mistakes, resulting in better customer service.”

Founded as a family business in 1941, GoFresh has distributed fresh produce, dairy and other refrigerated goods to Oklahoma for over 75 years, and has since grown its distribution to Kansas, Arkansas and Missouri. The use of real-time data through S2K Analytics enables GoFresh to deliver produce more efficiently and accurately within its expanded footprint with full visibility of the distribution process from start to finish. Since implementing VAI's ERP software with S2K Analytics, the company has moved away from monitoring and controlling inventory manually, significantly reducing inventory loss and focusing employee time on more value-added tasks.

“Real-time data and inventory processing is critical in today’s time-sensitive food distribution industry, where the bulk of products are perishable and excess can lead to a loss of revenue,” said Gary Barter, project director, VAI. “We’re excited to see GoFresh using VAI S2K Analytics to its fullest potential by expanding their business model and modernizing their internal processes to provide exceptional customer service and ultimately reduce profit loss.”

About GoFresh

Established in 1941 by founder Lloyd Johnson, Tulsa Fruit Company grew to offer more than produce. Outgrowing their existing facility, the company relocated in 2007 and joined the Pro*Act network. In 2009, Tulsa Fruit Company rebranded as GoFresh Produce, and continued expanding available service areas. A second warehouse in Oklahoma City opened up in 2011. To meet the needs of customers seeking easier ways to place orders, the GoFresh Portal was launched in 2015. In 2016 GoFresh proudly announced a merger with Metro Foods in Little Rock, Arkansas, and continues to add to its available product lines, including the addition of Fresh Cut Produce, Fresh Bread and select Frozen products. The company is currently operated by Colby Johnson, Gabe Johnson, and Cissy Smith, Lloyd Johnson’s great-grandchildren. GoFresh has expanded its distribution center in Tulsa, OK to make room for a state of the art Kingsman freezer and a new processed cutting floor.

 About VAI

VAI is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Gold Partner, VAI is the 2012 IBM Beacon Award Winner for Outstanding Solutions for Midsize Businesses. VAI continues to innovate with new solutions that leverage analytics, business intelligence, mobility and cloud technology to help customers make more informed business decisions in real-time and empower their mobile workforces. VAI is headquartered in Ronkonkoma, NY with branch offices in Florida, Illinois and California. For more information, visit www.vai.net, follow @VAISoftware on Twitter or “like us” on facebook.com/VAISoftware.

For more information, please contact:

Diane Dady
Joel Richardson
Racepoint Global