Is your company taking advantage of digital marketing opportunities available through content-driven resources? If not, now is the time for your marketing team to explore and create a digital strategy that can deliver new leads to your sales team, who can then turn those leads into potential clients. Perhaps you have heard such buzz words as brand awareness, lead generation, social engagement, and retargeting, and may be wondering how they tie together with online marketing and content creation, and more specifically, translate to improved client relations and increased sales.
Moving a physical conference to a virtual experience is no small feat, especially when layering on the challenges posed by today’s remote work and changing employee roles. Like many businesses this year, our Customer Conference, Prevail 2020, has shifted virtually as we seized the moment to bring a traditionally in-person extravaganza online for the first time. After months of planning, our event is almost upon us. As we head into the big week, I want to share some thoughts on how to begin, plan, and execute a virtual conference today.